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Back On Track: TUDOR Returns To Motorsport
GETTING BACK ON TRACK
TUDOR RETURNS TO MOTORSPORT
TUDOR has entered into a partnership with the newly formed Visa Cash App RB Formula One Team, serving as an official supporter and propelling the team to the forefront of the grid. With a rich history in competitive racing, TUDOR has backed victorious teams from the late '60s Tudor Watch Racing Team to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR makes a return to the racing scene.
Visa Cash App RB, the emerging Formula 1 team, is receiving support from TUDOR, featuring accomplished racer Daniel Ricciardo and promising talent Yuki Tsunoda behind the wheel. The team has undergone a significant transformation, not only in its visually striking appearance adorned with TUDOR branding on the livery and driver suits but also across all aspects, from management to engineering. This overhaul marks the beginning of an exciting new journey for the team with the aim of becoming a leading force in Formula 1.
“TUDOR has always been fueled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.
“We are delighted to welcome TUDOR to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”
TUDOR's distinctive approach, characterized by the "Born to Dare" spirit, is evident in the partnership with Visa Cash App RB. Beyond merely affixing the TUDOR name to a winning car, the focus is on supporting a team that embodies promise, a daring ethos, and a fighting spirit. TUDOR has chosen to stand behind Visa Cash App RB, a team ready to confront the challenge of ascending to the front of the pack, showcasing TUDOR's commitment to giving their all, embracing challenges, and daring to explore new adventures.
You can take a look at TUDOR's website by clicking here for more information on this fantastic new partnership.
At Baker Brothers, we eagerly anticipate the development of this new collaboration as the 2024 Formula 1 season approaches. As an Official TUDOR Retailer, we also adopt the adventurous spirit of the Born To Dare ethos embodied by the brand. It brings us immense satisfaction to share our expertise and profound understanding of their remarkable timepieces with our valued customers. For more information about TUDOR and to book your appointment, call us on 0124 630821 or book get in touch by clicking the button below.
