Exploring Tudor's Born To Dare Ethos

TUDOR’s watchmaking ethos is rooted in a drive to surpass conventional standards, blending heritage with cutting-edge technology and inventive ideas. Created by the Founder of Rolex, Hans Wilsdorf, TUDOR aimed to offer high-quality timepieces at a more accessible price point while maintaining the hallmark dependability associated with Rolex.

“We keep the best of the past. The best watchmaking practices, the best designs. “and push the boundaries of what’s new.”

PURPOSE-BUILT FOR EXTREME CONDITIONS

TUDOR understands that design must be complemented by performance. Thus, the Black Bay boasts a robust Manufacture Calibre, meticulously developed over five years to offer exceptional precision, a generous 70-hour power reserve, and superior ergonomics, setting new benchmarks in watchmaking. Furthermore, TUDOR watches are not merely accessories; they are purpose-built tools designed to excel in any environment no matter how extreme. From rugged Alpine terrains to icy expeditions and underwater missions, TUDOR timepieces have proven their reliability time and again, delivering accurate timekeeping in the most demanding situations.

FACING FEARS HEAD ON: THE ADVENTUROUS SPIRIT

Today, TUDOR remains faithful to its original mission, meticulously upholding standards of excellence while infusing each watch design with a modern twist, resulting in a distinctive and unparalleled offering. Renowned for reinventing classics, TUDOR seamlessly integrates historical elements with contemporary innovations. The brand fearlessly explores new avenues, experimenting with unconventional materials and design combinations, pushing the boundaries of traditional watchmaking. For example, the TUDOR Black Bay, which draws inspiration from iconic predecessors like the Oyster Prince Submariner and the 'Snowflake' TUDOR Submariner while incorporating state-of-the-art technology for the 21st century. 

Although many years have passed since TUDOR was born, those who wear a TUDOR today, possess the same unconventional mindsets, ambition, and a readiness to pursue their passions as those from years gone by. Similar to TUDOR, they value drawing insights from past experiences to shape their present thoughts and actions.

TUDOR wearers actively seek experiences that broaden their perspectives. They admire the exceptional craftsmanship and show equal interest in the process of watchmaking as they do in the functionality of the final piece. They prioritise owning superior tools for their endeavours and take pride in staying well-informed.

TUDOR wearers are united by their shared desire for exploration, adventurous spirit, and commitment to challenging themselves. They are defined by their curiosity and courage in the pursuit of their goals.

They are born to dare.