The Return of Gucci Horsebit Fine Jewellery
THE HOUSE’S LATEST CAMPAIGN CELEBRATES
20 YEARS OF THE HORSEBIT FINE JEWELLERY COLLECTION
Gucci relaunches its signature Horsebit fine jewellery collection, marking its 20th anniversary, featuring the iconic equestrian-inspired hardware that has long symbolised the House. Capturing the timeless elegance of horseback riding and the storied roots of this emblem, the Horsebit motif is beautifully incorporated into necklaces, bracelets, earrings, and rings.
The accompanying campaign, shot by photographers Deo Suveera and Pamela Dimitrov, highlights the connection between Gucci and the equestrian world in terms of aesthetic elements and lifestyle. Known for crafting evocative narratives that capture the essence of beauty, Suveera and Dimitrov showcase the signature pieces on a unique and sophisticated cast including Agel Akol, Ana Rossolovich, Chloe Oh, and Achille Genet.
The collection comprises pieces in yellow gold or in rose gold with diamonds. The yellow gold range includes three necklaces, three bracelets, a ring, and two earring sets. Necklaces come with a statement Horsebit pendant or in a lariat style, while bracelets encompass a supple double-chain design, a cuff bracelet, and a variant adorned with interlinked Horsebit elements. Prominently displaying the iconic motif, a ring, small stud and hoop earrings complete the selection.
The pieces in rose gold and diamonds embody grace and elegance. The necklace and one bracelet feature a delicate chain, each adorned with the iconic double-ring-and-bar emblem and accented by a shimmering diamond. A second refined bracelet with a chain of Horsebit motifs is embellished with four diamonds. Rings are available in a single or double-band style, while earrings are offered as petite studs or as elongated pendants.
The pieces in rose gold and diamonds embody grace and elegance. The necklace and one bracelet feature a delicate chain, each adorned with the iconic double-ring-and-bar emblem and accented by a shimmering diamond. A second refined bracelet with a chain of Horsebit motifs is embellished with four diamonds. Rings are available in a single or double-band style, while earrings are offered as petite studs or as elongated pendants.
Horsebit: A classic Gucci emblem
The Horsebit design was first sketched in a Gucci artisan's notebook at the end of the 1940s and reflects the House’s longstanding fascination with equestrianism. The motif swiftly became a hallmark of elegance in the 1950s, adorning handbags, belts, small leather goods, and the iconic Horsebit loafer in 1953. During the 1970s, the Horsebit was first seen on bracelets and watches, leading to the launch of its own fine jewellery line in 2004. Today, in honour of its 20th anniversary, the Horsebit fine jewellery collection is reintroduced in an exquisite and emblematic way.
A specialised third party monitored the production and guaranteed animal welfare and safety on set.
OUR GUCCI HORSEBIT RANGE
Credits
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Emanuele Cantò
Photographers: Deo Suveera & Pamela Dimitrov
Stylist: Francesca Burns
Make-up: Janeen Witherspoon
Hair: Claire Grech
Music Credits
“Spring Is Coming With A Strawberry In The Mouth”
Performed by Caroline Polachek
Music and studio production ℗ and © Roger Doyle PRS/MCPS/IMRO
Lyrics © Elena López IMRO
Courtesy of Perpetual Novice / Caroline Polachek LLC By arrangement with The Orchard
About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation under the leadership of President and CEO Jean-François Palus and the Creative Direction of Sabato De Sarno.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewellery, and eyewear.
A specialised third party monitored the production and guaranteed animal welfare and safety on set.
Discover more about Gucci at www.gucci.com.
