Style That Stacks Up - Gucci Link to Love

Style That Stacks Up - Gucci Link to Love

The House unveils a new campaign dedicated to the Gucci Link to Love fine jewellery collection, an exploration of modern romance characterising new symbols of love. Imagined to be personalized by stacking rings and bracelets of different widths, precious stones, and hues of white, yellow, and rose gold, this timeless selection of fine jewellery embraces the House's spirit of individualism and self-expression. 

Showcased within the new campaign is a selection of necklaces, bracelets, earrings, and rings, many of which feature the collection’s signature octagonal shape. Crafted in white, pink or yellow gold, the jewellery plays with different finishes, from plain to studded to finely striped, and exquisitely embellished with precious stones such as diamonds or green tourmalines. Bracelets and necklaces of different lengths and thicknesses reveal a newly introduced chain link design characterised by the distinctive studded pattern. Newly presented bold rings and hoop earrings, offered in full yellow gold or with a bi-colour mix of pink and white gold round off the precious offer.  

#GucciLinkToLove

The Gucci Link to Love collection is a testament to the brand's commitment to diversity, craftsmanship, and self-expression. Celebrated for its androgynous appeal, and the geometric shapes upon which the collection takes inspiration, this romantic line offers us limitless styling options. 

Romance for Life

The sleek and geometric styles from the Gucci Link to Love collection are reminiscent of the 80's aesthetics that encapsulate love and inclusivity in the 21st century, delving deep into romance with cherished symbols of love. The fluidity in the designs from fine chains with delicate bejewelled bar pendants, adorned with the Gucci logo and enamel detailing, perfectly balance out the bold and sculptural rings and bracelets. Octagonal shapes evoke the symbolism of the number eight, weaving the concept of infinity subtly throughout the collection. Pieces that will indeed, last a lifetime.

Luxury Jewellery Reimagined

Known for its understated and sophisticated, gender-neutral designs, the Gucci Link to Love line spotlights white, yellow and rose gold, bicolour, enamel, and precious stones such as diamonds, green tourmalines and rubellites. The House researched the symbols of love in our everyday lives and crafted a series of pieces inspired by what they found, honouring our diversity and uniqueness by allowing us to express our creativity.

This is why the Gucci Link to Love collection is available in different widths, lengths, precious metals and finishes from high shine to studded architecture. Worn alone, or stacked, Gucci Link to Love ensures that there is a perfect piece for every style and occasion, allowing individuals to showcase their unique preferences and personality and giving you the freedom to pick what suits your personality best.

 Credits

Art Director: Ezra Petronio and Lana Petrusevych

Photographer: Liv Liberg

Director: Ezra Petronio

Make up: Thomas de Kluyver      

Hair: Paul Hanlon

Music Credits

Todd Terje - Ragysh

Written, produced and performed by Terje Olsen

℗ & © 2011, Olsen records

Published by Olsen AS. Admin by Kobalt Music Publishing France

Gucci

Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation. Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewellery, and eyewear. Discover more about Gucci at www.gucci.com.