Rolex: Make a Date of a Day
28/04/2023
Datejust
MAKE A DATE OF A DAY
A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
“IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE. IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN ACHIEVED UP TO THE PRESENT DAY.”
HANS WILSDORF, 1945
THE CYCLOPS LENS: AN OPTIMISED READING
Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal.
THE JUBILEE BRACELET: COMFORT AND ELEGANCE
Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.
THE JUBILEE BRACELET: COMFORT AND ELEGANCE
Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.
A CONTINUALLY UPDATED WATCHMAKING ICON
The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.
VISIT US TO DISCOVER FIRST
HAND THE DATEJUST
As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.
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