Rolex has unveiled its latest creations in Geneva at Watches and Wonders 2023, showcasing its unwavering pursuit of excellence.
With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.
OYSTER PERPETUAL
COSMOGRAPH DAYTONA
AN ICON DEFYING TIME
Rolex has revamped the entire range of the Cosmograph Daytona watch to celebrate its 60th anniversary. The watch's style and technical performance have made it an iconic timepiece beyond its association with motor racing. The updated version has improved visual harmony and a more contemporary design, with a redesigned middle case and dial graphics.
The new 4131 movement incorporates advanced features such as the Chronergy escapement, Paraflex shock absorbers, and a new oscillating weight with optimized ball bearing. It also features new aesthetics, such as the Rolex Côtes de Genève decoration and a cut-out oscillating weight. The 950 platinum version has an oscillating weight made of 18ct yellow gold visible through the transparent case back, a first for the Oyster Perpetual collection. The revamped Cosmograph Daytona is a testament to Rolex and their commitment to excellence, which is an ongoing pursuit with no end.
PERPETUAL
THE ROLEX 1908
THE NEW FACE OF EXCELLENCE
The 1908 watch from Rolex represents the brand's ongoing commitment to excellence, combining classic elements with a modern twist. It draws inspiration from one of the first Rolex watches with a Perpetual rotor, and is the first model in the Perpetual collection. The watch is named after the year in which the 'Rolex' trademark was officially registered in Switzerland.
The hands, hour markers, and domed bezel with fine fluting are all characteristic of the brands watchmaking heritage, creating an interplay of light and shadow that gives the watch a refined appearance. The 1908 comes in 18ct yellow or white gold with a white or black dial and a slim case. The transparent case back provides fresh visual angles, displaying an exclusively adorned mechanism. Its movement, the calibre 7140 with small seconds, is Superlative Chronometer certified, demonstrating their expertise in both technology and design. Apart from the advancements that resulted in submitting five patent applications, this watch's movement is custom-made and showcases the Rolex Côtes de Genève ornamentation, as well as an 18-carat yellow gold oscillating weight with a cut-out design. The watch is mounted on an alligator leather strap with a green lining and is equipped with the new Dualclasp.
The 1908 is a classic timepiece that blends traditional spirit with modernity, showcasing exceptional watchmaking skills and opening a new path in the brand's history.
OYSTER PERPETUAL
YACHT-MASTER 42
MASTERING LIGHTNESS
The Yacht-Master 42 in RLX titanium is designed for those who value mobility and agility. It is especially suitable for competitive sailing as it combines exceptional watchmaking with sporting performance.
The watch case and bracelet are made of RLX titanium, a lightweight alloy with excellent resistance to corrosion and high mechanical strength. The Oyster case and bracelet are finished with a combination of polished and technical satin finishes, showcasing the brand's expertise in finishing techniques. The play of textures and light between the polished crown guard, high-sheen lugs, and the matt grain of the technical satin finish is subtle yet visually striking.
The Yacht-Master 42 is the brands second watch made of RLX titanium after the Oyster Perpetual Deepsea Challenge, highlighting the importance of lightweight materials in watchmaking.
OYSTER PERPETUAL
SKY-DWELLER
TO THE ULTIMATE AND BEYOND
The Sky-Dweller is an ideal companion for frequent travellers with its dual time zones and annual Saros calendar. The range has been updated with numerous enhancements which demonstrate excellence even in the tiniest details.
There are new options and combinations for aesthetic enhancements. 18 ct white gold is reintroduced in a version with a bright black dial on an Oysterflex bracelet, which is equipped with the Rolex Glidelock extension system and an Oysterclasp for maximum comfort. New dial colours also add to the Sky-Dweller's face: a delicate mint green on the white Rolesor version and an elegant blue-green on the 18ct Everose gold variant with Oyster bracelet.
The introduction of a new movement featuring the latest advances in Rolex technology is one of the technical upgrades. The Calibre 9002 incorporates the Chronergy escapement and a new oscillating weight with optimized ball bearings for improved performance.
OYSTER PERPETUAL
GMT-MASTER II
HIGHLIGHTING OUR CONNECTION TO THE WORLD
The GMT-Master II has been updated with two new models this year - one made of yellow Rolesor and the other of 18ct yellow gold - both of which feature a Cerachrom bezel insert in a brand-new combination of grey and black ceramic. The materials and finishes have been carefully selected and crafted to showcase the watch's beauty.
The contrast between the gleaming Jubilee bracelet and the dark, muted tones of the two-colour bezel creates a harmonious and elegant look that evokes the sun's path and the transition from day to night. The watch is further enhanced by a black lacquer dial and an 18ct yellow gold 24-hour hand, which indicates the passage of time in a second timezone and highlights our connection to the world.
OYSTER PERPETUAL
EXPLORER 40
ADVENTURE ON A GRAND SCALE
The Explorer collection has been expanded with the introduction of a new model measuring 40mm. The watch boasts improved legibility and retains the characteristics that have made the Explorer a reference among Rolex Professional watches. The new Explorer 40 is made from Oystersteel, a specific alloy used by the brand due to its simplicity, durability and resistance to corrosion.
The satin finish of the middle case and bracelet, combined with the polished flanks, creates a subtle interplay of light and shadow. The watch comes with an Oyster bracelet and a secure Oysterlock clasp, which includes an Easylink comfort extension link.
OYSTER PERPETUAL
DAY-DATE 36
EVERY DIAL A DISCOVERY
The new Day-Date 36 timepieces feature dials made from decorative stones in dazzling colours reminiscent of the Mediterranean coast. Green aventurine, carnelian, and turquoise are paired with watches in 18ct Everose, yellow, and white gold, respectively.
The unique patterns and designs of the decorative stones are revealed only after they have been meticulously crafted and finished to meet the brand's high-quality standards. The watches showcase Rolex's expertise in dial-making and gem-setting, resulting in a luxurious and sophisticated timepiece.
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THE 2023 RELEASES
Rolex has once again impressed watch enthusiasts with its latest releases at Watches and Wonders 2023. The revamped Cosmograph Daytona celebrates its 60th anniversary, the new 1908 model combines traditional elements with a modern twist and the Yacht-Master 42 showcases the brand's expertise in using lightweight materials in watchmaking. The Sky-Dweller and GMT-Master II have been updated with new features and options to appeal to world travellers. Their commitment to innovation, technology, tradition, and attention to detail is evident in each of these timepieces. By creating watches that blend the past with the present, Rolex has created a legacy of excellence that will continue to inspire watchmakers for generations to come.
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