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Oyster Perpetual Day-Date: The Realisation of an Ideal

Oyster Perpetual Day-Date: The Realisation of an Ideal

Oyster Perpetual Day-Date

THE REALISATION OF AN IDEAL

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future. 
 

The Rolex Day-Date

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.

The Rolex Day-Date

Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.

The Day-Date speaks its wearer's language
The Day-Date speaks its wearer's language
THE MIRACLE OF MIDNIGHT: AN IDEAL OF PRECISION

THE MIRACLE OF MIDNIGHT: AN IDEAL OF PRECISION

When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.

 

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.

THE PRESIDENT BRACELET

Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.

THE PRESIDENT BRACELET
Dominic Thiem winner of the US Open 2020

A PRECIOUS ALLY

Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognisable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.

Rolex and Tennis: Partners for Almost 45 Years
American filmmaker Martin Scorsese
American skier Lindsey Vonn

Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.

VISIT US TO DISCOVER FIRST
HAND THE DAY-DATE
 

As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.

21 St. Peters Street, Bedford MK40 2PN

Tel: 01234 352 343

Monday - Saturday 9.30am - 5.15pm

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